My name is Alana and welcome to my colourful world full of #matchymatchy fashion.
Colour and creating has filled my world since I was a child. Growing up I dreamed of being an artist or an actress but I soon learnt I was most content whilst I was making.
When I was a teenager nothing made me happier than going to a fabric store. I am quite sure I spent more pocket money on fabric than I did on clothes!
I am a self taught sewer. There was a lot of trial and error especially in my early sewing years. I relied on books for knowledge. There were no online tutorials when I started out. I still love scouring second hand shops for vintage sewing books and patterns. You never know what gem you will find!
I dabbled in making glass bead necklaces around 2005 and 2006. I proudly wore everything I made but did not attempt sell any of it. At the time I wasn’t convinced there would be a market for my crafts. But fast forward a few years I could never imagine how much easier it would be to reach so many lovers of handmade through Etsy and social media.
I started making fabric handbags in 2014 after realising it was increasingly difficult to buy accessories made in Australia in the specific fabric prints I desired. I wanted something to match my clothes and I was also passionate about it being made locally. So I set about making my own bags from op-shopped and new colourful fabrics. Then I made the huge leap to opening an Etsy shop selling my handmade pieces.
I also began to make matching skirts and headbands. As time went on I found it easier to to reduce my range and focus solely on headbands which I continue to do. All headbands are made by me with lots of love.
I am all about co-ordination! Yes! #matchymatchy is a big part of who I am. I have a lot of wonderful help from fellow makers who design and create matching accessories for my shop or co-incidently sell pieces that match my favourite fabrics. It has been wonderful to work with so many talented people.
According to Alana you ask?… Well it is fashion according to me! Alana.
I read an article about fashion designer Alannah Hill a good 15 years ago and was inspired by the article title, ‘The World According to Alannah’ At that time I had never seen many people in Australia dress so boldly and beautifully. Plus she had a variation of my name. I kept ‘According to Alana’ in the back of my mind. It seemed the perfect name to describe who I am and my love of unique fashion.